Abstract
This paper aims to investigate the approach of Italian companies in the agri-food sector to food safety. From the empirical analysis, it emerges that food safety is synonymous with health protection and is an integral part of the values and strategy of the sampled companies. The practices and tools used to develop food safety create consistency with the values of the top management and improve the image and reputation of the company, resulting in significant competitive advantages. The obstacles to the spread of food safety practices are attributable to the lack of financial, technological, relational, and human resources allocated to this purpose and the lack of knowledge, information, and skills among decision-makers.
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