Parole chiave
consumption
passion
community
Come citare
Abstract
La letteratura ha recentemente individuato un promettente campo di ricerca nel contributo delle esperienze di consumo all'imprenditorialità. I processi di consumo e di imprenditorialità sono stati a lungo negati all'osservazione congiunta. In questo editoriale esaminiamo il tema della relazione tra imprenditorialità e consumo inquadrandolo nel concetto di imprenditorialità non convenzionale. Viene esaminata la letteratura che ha affrontato il tema, le premesse alla definizione dell'argomento. Questo editoriale vuole sottolineare l'importanza del percorso di ricerca sul tema dal punto di vista degli studi sulla piccola impresa, poiché la relazione tra i due grandi processi, quelli dell'imprenditorialità e del consumo, può assumere un significato particolare nel generare nuove imprese e spesso, anche se non necessariamente, piccole imprese. L'obiettivo è quello di stimolare l'osservazione dei fenomeni che influenzano la relazione tra consumo e imprenditorialità, esaminando anche le implicazioni in nuove direzioni, come l'analisi del rapporto tra imprenditorialità e comunità in una società che cambia e le politiche di sostegno all'imprenditorialità.
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