Keywords
paradoxical tensions
Small and Medium sized Enterprises (SMEs)
How to Cite
Accepted 2026-05-28
Published 2026-10-10
Abstract
Purpose. The transition toward sustainability requires companies to reconcile competing demands across economic, environmental, and social domains, often giving rise to paradoxical tensions. Despite increasing attention to sustainability paradoxes, the context of small- and medium-sized enterprises (SMEs) remains underexplored. This study investigates how SMEs approach corporate sustainability paradoxes across multiple organizational levels, including individual, firm-level, inter-organizational, and systemic dimensions.
Design/methodology/approach . Drawing on existing theoretical and conceptual studies, this research develops a literature-informed framework tailored to SMEs, focusing on the multilevel and multi-process nature of sustainability paradoxes. Empirically, the framework is applied through a single case study of a SME active in the chemical manufacturing sector.
Findings. Sustainability paradoxes span the individual, firm, inter-organizational, and systemic levels. Paradoxes are rarely limited to a single level or process but show characteristics of vertical and horizontal interdependence.
Practical and Social implications. This research offers managerial guidance for SMEs, emphasizing the role of leadership commitment and strategic vision in addressing sustainability challenges and the need for capability development through training and team building.
Originality of the study. The study provides a contextual adaptation of existing paradox frameworks to the underexplored SME context. Through in-depth case analysis, we reveal SME-specific patterns in how sustainability paradoxes manifest and are managed under conditions of resource constraints, informal structures, and concentrated decision-making.
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