Book Review Ciaglia, M. “The startup canvas. Il metodo per trasformare una idea in un successo sicuro”, Flaccovio Dario Editore, 2018.

Abstract

The book provides a useful tool for developing an entrepreneurial project starting from a simple idea that is a real operational guide for those who intend to create a startup.

The startup canvas is the innovative framework created by Massimo Ciaglia, the author, integrating some fundamentals elements such as the intellectual property, marketing and fundraising strategies, the traction to the current and common existing frameworks.

The book distinguishing itself by overcoming of the limits of the current existing models with the proposal of a strategic tool developed from a lean perspective.