REVIEW: Runfola, A., Milanesi, M., and Guercini, S., Internationalization of Luxury Fashion Firms. Examining the Business Models of SMEs, Palgrave MacMillan, 2022.

Authors

  • Giulia Monteverde Università degli Studi di Perugia

DOI:

https://doi.org/10.14596/pisb.3383

Keywords:

Internationalization, Luxury Fashion Industry, SMEs, Business Models, Case Studies

Abstract

Filling a gap in current literature, the book innovatively focuses the analysis on small- and medium-sized enterprises (SMEs) to investigate the internationalization of luxury fashion organizations and the relationship between internationalization and business models. Recognizing the key role of Italy in the luxury fashion industry, this book provides six in-depth case studies of Italian luxury fashion SMEs. The Authors then link the theoretical framework adopted with the results of their research to present the reasons and modes of internationalization of luxury fashion SMEs, and the implications for their business models.

References

L'unico riferimento bibliografico è quello del libro di cui propongo la review: Runfola, A., Milanesi, M., and Guercini, S., Internationalization of Luxury Fashion Firms. Examining the Business Models of SMEs, Palgrave MacMillan, 2022.

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Published

2022-10-22

How to Cite

Monteverde, G. (2022). REVIEW: Runfola, A., Milanesi, M., and Guercini, S., Internationalization of Luxury Fashion Firms. Examining the Business Models of SMEs, Palgrave MacMillan, 2022. Piccola Impresa / Small Business, (1). https://doi.org/10.14596/pisb.3383

Issue

Section

Book Review