Innovation within tradition: interesting insights from two small family bakeries
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Keywords

family firms
innovation
embeddedness

How to Cite

Floris, M., Dettori, A., & Dessì, C. (2020). Innovation within tradition: interesting insights from two small family bakeries. Piccola Impresa Small Business, (1). https://doi.org/10.14596/pisb.344
Received 2019-07-10
Accepted 2020-03-30
Published 2020-04-26

Abstract

The paper investigates how small family firms that are embedded in traditional industries and closed context adopt innovation. Building on the embeddedness construct and analyzing two exemplary cases of small bakeries, a model is proposed to highlight the role that local legitimization and target market play in innovation strategies. Findings contribute to academic and practitioners, showing interesting insights.

https://doi.org/10.14596/pisb.344
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