Abstract
The aim of this paper is to analyse the rules governing coopetition in the wine business and define its principles by presenting the analysis of a case study. The approach used in the research is based on a qualitative method having the objective of illustrating the main studies on inter-company coopetition, defining a related model to be used to verify that these principles are present in the case study. The paper has been developed using a single-method approach, following the review of international literature that can be used to support the case study.
References
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Stacey R. (1996), Complexity and Creativity in Organizations, Berrett-Koehler Publishers, San Francisco.
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Waldrop M. (1993), Complexity: The Emerging Science at the Edge of Order and Chaos, Simon and Schuster, New York.
Wilson M.M.J., and Goddard R.W., (1993), “Creating Value in the New Zealand Wine Industry,” International Journal of Wine Marketing, Vol. 16, No. 2, pp. 62-73.
Vrontis D., Thrassou A. and Rossi M. (2011), “Italian wine firms: strategic branding and financial performance”, International Journal of Organizational Analysis, Vol. 19, No. 4, pp. 288-304.
Zanda G. (1974), La grande impresa. Caratteristiche strutturali e di comportamento, Giuffrè, Milan.
Zanda G. (2012), Corporate Management in a Knowledge-Based Economy, Palgrave Macmillan, New York.
Bengtsson M. and Kock S. (2000), “Coopetition in business Networks: to cooperate and compete simultaneously”, Industrial Marketing Management, Vol. 20, No. 5, pp. 411-426.
Brandenburger A.M. and Nalebuff B.J. (1996), Co-opetition, HaperCollins, London.
Brandenburger A.M., and Nalebuff, B.J. (2011), Co-opetition, Random House LLC.
Bresser R.K., and Harl J.E. (1986), “Collective strategy: vice or virtue”, Academy of Management Review, Vol. 11, No. 2, pp. 408-427.
Chaudri V. and Samson D. (2000), “Business government relations in Australia: Cooperating through task forces”, Academy of Management Executive, Vol. 14, pp. 19-29.
Cherubini S. and Pattuglia S. (2009), Co-opetition. Cooperazione e competizione nella comunicazione e nei media, Franco Angeli, Milan.
Dagnino G.B. and Padula G. (2002), Coopetition Strategy: A New Kind of Interfirm Dynamics for Value Creation, Paper presented at the Innovative Research in Management, European Academy of Management (EURAM), Second Annual Conference.
Dana L.P. and Winstone K.E. (2008), “New World Wine Cluster Formation: Operation, Evolution & Impact in New Zealand”, International Journal of Food Science and Technology, Vol. 43, No. 12, pp. 2177–2190.
Dana L.P., Granata J. and Carnaby A. (2011), “Co-opetition in the wine sector: the Waipara wine cluster revisited”, Academy of Wine Business Research Conference (AWBR), June 9-10, Bordeaux, France.
Fontana W. and Ballati S. (1999), “Complexity”, Complexity, Vol. 4, No. 3, pp.14-16.
Gnyawali D.R. and Madhavan R. (2001), “Cooperative networks and competitive dynamics: A structural embeddedness perspective”, Academy of Management Review, Vol. 26, No. 3, pp. 431-445.
Gnyawali D.R., He J. and Madhavan R. (2008), Co-opetition: Promises and Challenges, C Wankel (Ed), 21st Century Management. Thousand Oaks, CA, 386-398.
Hair Jr J.F., Celsi M.W., Money A.H., Samouel P. and Page, M.J. (2003), Essentials of Business Research Methods, Wiley, New York.
Hayward D. and Lewis N. (2008), “Regional Dynamics in the Globalising Wine Industry: The Case of Marlborough, New Zealand”, The Geographical Journal, Vol. 174, No. 2, November, pp. 124-137.
Harfield T. (1999), “Competition and Co-operation in an Emerging Industry”, Strategic Change, Vol. 8, pp. 227–234.
Keene A. (2000), “Complexity Theory: The Changing Role of Leadership”, Industrial and Commercial Training, Vol. 32, No. 1, pp. 15-18.
Lado A.A., Boyd N.G. and Hanlon S.C. (1997), “Competition, Cooperation, and the Search for Economic Rents: A Syncretic Model”, Academy of Management Review, Vol. 22, No. 1, pp. 110-141.
Levy M., Loebbecke C. and Powell P. (2003), “SMEs, co-opetition and knowledge sharing: The role of information systems”, European Journal of Information Systems, Vol. 12, No. 1, pp. 3- 17.
Lewin A.Y. (1999), “Application of Complexity Theory to Organization Science”, Organization Science, Vol. 10, No. 3.
M’Chirgui Z. (2005), “The economics of smart card industry: towards coopetitive strategies”, Economics of Innovation and New Technology, September, Vol. 14, No. 6, pp. 455-477.
Mariani M.M. (2007), “Coopetition as an Emergent Strategy: Empirical Evidence from an Italian Consortium of Opera Houses”, International Studies of Management and Organization, Vol. 37, No. 2, pp. 97-126.
Myers M.D. (2013), Qualitative research in Business & Management, Sage, London.
New Zealand Trade and Enterprise (2008), London, July.
Yin R.K. (2003), Case Study Research: Design and Methods, Sage, Thousand Oaks.
Padula G. and Dagnino G.B. (2007), “Untangling the Rise of Coopetition: The Intrusion of Competition in a Cooperative Game Structure”, International Studies of Management and Organization, Vol. 37, No. 2, pp. 32-52.
Patton, M.Q. (2002), Qualitative Research and Evaluation Methods, Thousand Oaks, California, Sage.
Porter, M.E. (1998), “Clusters and the New Economics of Competition”, Harvard Business Review, Vol. 76, No. 6, pp. 77-90.
Rossi M., Vrontis D. and Thrassou A. (2014), “Agro Business in a Changing Competitive Environment – Campania firms’ strategic, marketing and financial choices”, World Review of Entrepreneurship, Management and Sustainable Development, Vol. 10, No. 2/3, pp. 312-333.
Stacey R. (1996), Complexity and Creativity in Organizations, Berrett-Koehler Publishers, San Francisco.
Ufficio Studi Mediobanca (2014), Indagine sul settore vitivinicolo, Milan.
Waldrop M. (1993), Complexity: The Emerging Science at the Edge of Order and Chaos, Simon and Schuster, New York.
Wilson M.M.J., and Goddard R.W., (1993), “Creating Value in the New Zealand Wine Industry,” International Journal of Wine Marketing, Vol. 16, No. 2, pp. 62-73.
Vrontis D., Thrassou A. and Rossi M. (2011), “Italian wine firms: strategic branding and financial performance”, International Journal of Organizational Analysis, Vol. 19, No. 4, pp. 288-304.
Zanda G. (1974), La grande impresa. Caratteristiche strutturali e di comportamento, Giuffrè, Milan.
Zanda G. (2012), Corporate Management in a Knowledge-Based Economy, Palgrave Macmillan, New York.
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