Recycling strategy as a consequence of socio economic growth. The case of an Italian Sme


  • Massimo Saita Università degli studi di Milano-Bicocca
  • Maria Vittoria Franceschelli Università degli studi di Milano-Bicocca



Italian SME, recycling, economic growth, case study, environmental strategy.


This paper aims to highlight how socio-economic growth and environmental strategy become more and more interdependent. Following this purpose, the paper showcases a medium-size Italian company, operative in Europe and Latin America that develops an innovative “dry constructions system”: the GreenService which aims to find new applications for the leftover gypsum. Today the percentage of recycled gypsum amount to 28%. Such an achievement is representative of the unique position this Italian company holds. According to the green economy model, a company’s decision process must look beyond the benefits procured by its own operation: strategies are being implemented due to the new market values that are dominating the scene. The implementation of an environmental strategy needs substantial investments and, most of the time confers an advantage, in the long-term. Alfa does not show economic advantages, even if it has implemented one of the best environmental practices in the recycling field.

Author Biographies

Massimo Saita, Università degli studi di Milano-Bicocca

Professore Senior

Dipartimento di scienze economico aziendali e diritto per l'economia

Maria Vittoria Franceschelli, Università degli studi di Milano-Bicocca

Dottoranda di ricerca in Business Administration and Management

Dipartimento di Scienze economico-aziendali e Diritto per l'economia


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How to Cite

Saita, M., & Franceschelli, M. V. (2016). Recycling strategy as a consequence of socio economic growth. The case of an Italian Sme. Piccola Impresa / Small Business, (3).



Research Articles
Received 2015-12-09
Accepted 2017-01-11
Published 2016-12-31