Abstract
CASE-STUDYReferences
AA.VV. (2000), The Value of the Sports Economy in England, Cambridge
Econometrics Bandler (2004), Sports and economics. A Conversation with Andrew Zimbalist, U.S.State Department
Borrell Associates (2004), What Local Web Sites Earn, Portsmouth
Briggs (2001), Results from the New Interactive Marketing Units: Bigger and More Interactive is Better, Interactive Advertising Bureau
Briggs, Eichman (1999), The Value of Sponsorships, ARF Annual Conference, New York
Buchwalter (2003), The State of Online Advertising, Nielsen NetRatings
Chandler-Pepelnjak (2002), Traditional Advertising Metrics on the Web: Forecasting GRPs, Reach and Effective Reach Online, Atlas Institute, Seattle
Coda V. (1984), La valutazione della formula imprenditoriale, Sviluppo & Organizzazione, n. 82
Cottone (2007), Torna a crescere il franchising in Italia, Il Sole 24 Ore, 10 Aprile 2007
Grant (2006), L’Analisi strategica per le decisioni aziendali, Il Mulino, Bologna
Gummesson (1999), Total Relationship Marketing. Rethinking management: From 4p to 30 Rs, Butterworth-Heinemann, Oxford
Loos (2003), Advanced Information Technology Application in ERP Systems, Research Group Information Systems & Management, Mainz
Miller (2000), Public Financing and Sports Franchise Values, Department of Economics, Minnesota State University
Pencarelli T.(1995), Piccola impresa, alleanze strategiche ed integrazione europea, ASPI/INS-EDIT, Genova
Pencarelli (2000), Rossi Dimension. Un caso di crescita per linee esterne, in Sviluppo & Organizzazione, n. 179
Pencarelli (2003), Letture di economia e management delle
organizzazioni turistiche, Editore Le Goliardiche, Trieste
Pencarelli (2006), Le finalità nel processo di formazione delle strategie delle imprese minori, in AA.VV., Scritti in onore di I. Marchini, F. Angeli, Milano
Pencarelli, Cioppi M. (2006), I processi di vendita e il marketing nelle PMI, paper presented in Parma Conference, Società Italiana di Marketing
Schiff (2006), Special Issue: Commercial Applications of the Internet, Houston
Econometrics Bandler (2004), Sports and economics. A Conversation with Andrew Zimbalist, U.S.State Department
Borrell Associates (2004), What Local Web Sites Earn, Portsmouth
Briggs (2001), Results from the New Interactive Marketing Units: Bigger and More Interactive is Better, Interactive Advertising Bureau
Briggs, Eichman (1999), The Value of Sponsorships, ARF Annual Conference, New York
Buchwalter (2003), The State of Online Advertising, Nielsen NetRatings
Chandler-Pepelnjak (2002), Traditional Advertising Metrics on the Web: Forecasting GRPs, Reach and Effective Reach Online, Atlas Institute, Seattle
Coda V. (1984), La valutazione della formula imprenditoriale, Sviluppo & Organizzazione, n. 82
Cottone (2007), Torna a crescere il franchising in Italia, Il Sole 24 Ore, 10 Aprile 2007
Grant (2006), L’Analisi strategica per le decisioni aziendali, Il Mulino, Bologna
Gummesson (1999), Total Relationship Marketing. Rethinking management: From 4p to 30 Rs, Butterworth-Heinemann, Oxford
Loos (2003), Advanced Information Technology Application in ERP Systems, Research Group Information Systems & Management, Mainz
Miller (2000), Public Financing and Sports Franchise Values, Department of Economics, Minnesota State University
Pencarelli T.(1995), Piccola impresa, alleanze strategiche ed integrazione europea, ASPI/INS-EDIT, Genova
Pencarelli (2000), Rossi Dimension. Un caso di crescita per linee esterne, in Sviluppo & Organizzazione, n. 179
Pencarelli (2003), Letture di economia e management delle
organizzazioni turistiche, Editore Le Goliardiche, Trieste
Pencarelli (2006), Le finalità nel processo di formazione delle strategie delle imprese minori, in AA.VV., Scritti in onore di I. Marchini, F. Angeli, Milano
Pencarelli, Cioppi M. (2006), I processi di vendita e il marketing nelle PMI, paper presented in Parma Conference, Società Italiana di Marketing
Schiff (2006), Special Issue: Commercial Applications of the Internet, Houston
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