The world is currently undergoing epochal transformations that are disrupting the traditional cultural paradigms of individuals, organizations, and society at large, posing unprecedented challenges for national and business leaders.
In the macro-environment, we are witnessing profound shifts in political, social, and economic equilibria both within individual countries and among them, driven by numerous factors typically summarized by the acronym PESTEL.
The aim of the conference is to try to delve into the main trajectories of change at various levels. In particular, we will try to answer the following research questions: "How are small and medium-sized enterprises responding to these transformations? How can they face new challenges proactively, without passively enduring the negative effects of change? What role can innovation processes play in this context? How to face the challenges of climate change and new geopolitical scenarios determined by the increasing spread of wars and the tariff policies adopted by the United States of America?"
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