ECONOMIC BENEFIT EVALUATION OF FOREST ECO-TOURISM ATTRACTIONS BASED ON FACTOR ANALYSIS

Abstract

With the rapid development of economy, the tourism in China has flourished and eco-tourism has emerged.  Eco-tourism is an inexorable trend in the sustainable development of tourism.  Requirements for eco-tourism attractions are compared to ordinary tourist attractions.  This study selected the forest eco-tourist attraction in Yunnan as an example because Yunnan has a warm climate, beautiful sceneries and rich forest resources.  The economic benefits of the attraction were analyzed using factor analysis method.  Score was calculated through extracting common factor, the index variables were processed, and the index results were then applied to the solution formulas.  The obtained economic benefit results were analyzed and compared.  Finally, relevant suggestions were proposed for local government, citizens and tourists.  This work provides a reference for the economic construction and development of forest eco-tourism attractions in the future.