RESEARCH ON THE DEVELOPMENT OF BUSINESS MODEL BASED ON MOBILE APPs

Abstract

As the mobile Internet develops rapidly, it is playing an increasingly important role in people’s daily life nowadays.  Mobile ends such as mobile phones and pads lift the time and place limitations of applications (APPs) and APP users spend more time on mobile ends than on the PC end.  This paper mainly studies the business models of mobile APPs.  Firstly, the theoretical basis related to this study is described.  Then, taking a reading APP-QQ reading as an example, we studies its business model from the aspects of industrial chain model, profit model, communication channels and market positioning and makes a multi - level fuzzy comprehensive evaluation on it. Finally, suggestions are put forward to solve the problems found by evaluation.  The study of the business model of reading apps is conducive to the development of new functions of reading software to protect readers’ loyalty.