From Automation to Augmentation: Navigating the Intersections of Human Intellect and Artificial Intelligence

Authors

  • Alessio Travasi Carlo Bo University of Urbino, Italy

DOI:

https://doi.org/10.14276/2285-0430.5945

Abstract

Since the pivotal year 2022, marked by the public release of transformative AI models like ChatGPT, Artificial Intelligence (AI) has rapidly evolved from a specialized technological domain into a pervasive socio-technical phenomenon. Its widespread proliferation across diverse economic sectors is fundamentally reshaping how organizations operate and execute labor, generating both enthusiasm and anxiety. The adoption of AI necessitates a fundamental shift from automation fears to a focus on human-AI complementarity. The future sustainable adoption of AI depends critically on social and organizational readiness  and the institutionalization of robust AI literacy programs. The goal is to transform technology into a catalyst for human development and augmentation, ensuring that ethical reflection evolves in tandem with technological capability. 

Author Biography

Alessio Travasi, Carlo Bo University of Urbino, Italy

Alessio Travasi is a Post-Doc researcher at the Carlo Bo University of Urbino, Italy, Department of Economy, Society, and Politics (DESP). After his Bachelor’s degree in Economics and Management, he specialized in Marketing and International Business, earning two Master’s degrees in International Marketing and Business Communication. His current research focuses mainly on international entrepreneurship, Born Global companies and the role of digital technologies in shaping the business models and internationalization processes of enterprises.

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Published

30.12.2025

How to Cite

Travasi, A. (2025). From Automation to Augmentation: Navigating the Intersections of Human Intellect and Artificial Intelligence. International Journal of Economic Behavior (IJEB), 15(1), 1–4. https://doi.org/10.14276/2285-0430.5945