Curina, I. 2025. Book Review: Big Data in Small Business. Data-Driven Growth in Small and Medium-Sized Enterprises, C. Lund Pedersen, A. Lindgreen, T. Ritter, T. Ringberg (Edited By), Edward Elgar Publishing, 2021. Piccola Impresa / Small Business. 3 (Dec. 2025). DOI:https://doi.org/10.14596/pisb.4781.