RISSO, Mario; PAESANO, Andrea. Retail and Gamification for a New Customer Experience in Omnichannel Environment. International Journal of Economic Behavior (IJEB), [S. l.], v. 11, n. 1, p. 109–128, 2021. DOI: 10.14276/2285-0430.3238. Disponível em: https://journals.uniurb.it/index.php/ijmeb/article/view/3238. Acesso em: 14 nov. 2025.