GABBIANELLI, Linda; CONTI, Emanuela. Content Marketing Tools and Metrics in Consulting Firms: Preliminary Results. International Journal of Economic Behavior (IJEB), [S. l.], v. 8, n. 1, p. 81–99, 2018. DOI: 10.14276/2285-0430.1929. Disponível em: https://journals.uniurb.it/index.php/ijmeb/article/view/1929. Acesso em: 6 oct. 2025.